Does Telling Storytelling Really Matter?
There are various reasons to tell stories: selling, connecting or informing via education. Right now, Let’s understand why Autumn Films choose storytelling over, say, facts and figures or a list of achievements. Why do we think we encourage our clients to embrace storytelling?
Stories explain difficult concepts and simplify complex messages.
We’ve all experienced that lack of clarity, trying to understand a new concept or idea. Storytelling provides a way around that with a level of simple understanding. Think about the times a good story has enabled you to understand a new concept … perhaps a history teacher used a real-life example to explain a political ideology, a clergyman uses storytelling all the time to illustrate bible readings. As humans, we have told stories for thousands of years to form effective communication. It’s what makes us human.
Storytelling helps a better understanding and makes sense of abstract concepts, and simplifies complicated messages. Taking a towering, non-tangible concept and relating it using concrete ideas is one of the biggest strengths of storytelling in business and one that shouldn’t be ignored in your business.
A Picture Paints A Thousand Words
Let us take the simple pen. The facts would be that it’s sold throughout the world. Made of cheap affordable materials. Easy to use and doesn’t leak. These are all facts. The story is about the person who bought the pen. A young African girl aspiring to be a Dr and the Pen is her tool to a better world! Can you see how much more inspiring storytelling is over facts?
Stories bring people together.
Stories are as universal as spoken languages. We all understand the story of the hero, of the underdog, or heartbreak. We all process emotions and can share feelings of elation, hope, despair, and anger. Sharing in a story gives even the most diverse people a sense of commonality and community.
In a world divided by so many factors, stories bring people together and create a sense of belonging. Despite our language, religion, political preferences, or ethnicity, stories connect us through how we feel and respond to them … Stories make us human.
Stories inspire and motivate.
Stories make us who we really are, which is also the same theory for brands. When brands become transparent and authentic, it brings them down-to-earth and helps consumers connect with them and the people behind them.
Tapping into people’s emotions and baring, both the good and bad, is how stories inspire and motivate … and eventually compel action. Stories also foster brand loyalty. Creating a narrative around your brand or product not only humanises it but also inherently markets your business.