INTO THE LIGHT
It can be one of the most difficult situations a parent can face when a child is constantly in pain. It gets compounded when there just doesn’t seem to be any answers from health care professionals. This is the situation Natasha found herself in. When her son kept presenting with incredibly painful eyes and missing an awful lot of school time. Natasha knew that something was very wrong, but she wasn’t going to give up.
I’d love it if you watch this compelling film. Please try and understand the struggles Natasha had to go through to get a simple diagnosis and treatment plan. She Constantly faced closed doors and misdiagnosis’s building her concerns even further. Natasha is a determined individual didn’t take no for an answer whilst continuing her quest for answers.
The Back Story
I was contacted in the Autumn of 2018 by PR & Marketing company Mearns & Pike for making a short film about the eye condition vernal keratoconjunctivitis or VKC for short. Sponsored by the Santen the ophthalmology pharmaceutical specialists our brief was to make a powerfully connecting film highlighting the struggles families face with children suffering from VKC. Directed towards health care professionals and parents alike the film is designed to highlight the lack of information available to parents & GP’s about the condition.
The film now has gone international and is now helping the fight for knowledge about vernal keratoconjunctivitis. At a recent conference held by Santen in Barcelona, Natasha stood on stage and told her story about the fight she has had getting a successful diagnosis. Using this film as an aid, she received a standing ovation from the audience and many plaudits. One delegate stood up and said “this is the reason why I do what I do”.