Corporate Video Production
Gaining Independence – Phil’s Story
Corporate video production takes on many forms and you’ve probably figured by now that we specialise our corporate video production around effective storytelling. One of our latest films began when the team from Conquering Horizons contacted Autumn Films to help promote their amazing prototype wheelchair. Their initial thoughts were to put together a number of facts and figures relating to the wheelchair, it’s super cool functionality and then lay some footage around the text. This all sounds fairly standard and it’s a request we receive most weeks from organisations seeking help with their online video content.
Facts and figures are of course important and have their place in marketing. At Autumn Films we like to dig behind the fact and figures and identify the effects these statistics have on human stories. In the case of Conquering Horizons we focused our story around the creator of the Victor wheelchair. We wanted to connect the brand to the audience with story, rather than statistics. Studies have proved that as human beings we far more likely to connect with a brand or product, if we connect emotionally.
We believe that stories are the most powerful form of communication. Stories help to move people emotionally, shift perspectives, and inspire action. And science backs us up.