10. Videos Can Include a Subtle Call-To-Action (CTA)
We have all seen a CTA that screams and shouts at potential buyers to click now or to buy now. While those calls to action are worthwhile at later stages in the buyer’s journey, they don’t work as well in the beginning. When awareness is the goal at the top of your funnel, it is sometimes best to use a more subtle approach.
11. Videos Don’t Have Word Counts
In written content or ad copy, the amount of characters and words you can include is somewhat limited. With video content, you can pack a punch in 30 seconds without worrying about character limits.
12. Video Content Has Endless Possibilities
Video content isn’t as constraining as other types of content. In actuality, another reason why video content is so powerful is that the possibilities are virtually endless. You can tell your company’s story, highlight a customer experience, or craft a creative animation that is extraordinarily hilarious. Whatever your mind can create, video content can duplicate.