Video Marketing & Our Filmmaking Process
It’s true to say that video marketing should be a part of any business or non profit organisation’s marketing strategy and really shouldn’t be ignored. With the improvement of internet download speed it’s never been easier to watch video content online.
- 82% of Twitter users watch video content on Twitter
- YouTube has over a billion users, almost one-third of total internet users.
- 45% of people watch more than an hour of Facebook or YouTube videos a week.
- 92% of mobile video viewers share videos with others.
However there is a but! Video content has to be engaging in order for it to have a meaningful impact on an audience. At Autumn Films we will work with you to help you identify a compelling story within your business or non profit organisation. We’ll create a film you’ll be proud of and one that really will define your brand or non profits purpose. For more information contact us on 07789 750 561 or complete the CONTACT FORM
Research & Pre Production
Our film making process is very thorough indeed. We consider our research and pre production phase to be the most important part of our process. We will help and work with you to identify a story that is engaging, felt, remembered, and compels action.
FILM PRODUCTION PROCESS
Once we’ve completed our pre production process, set our plot points we are ready for filming. We will film with our agreed story plot points in mind. We like to allow 2-3 days on film production time and we will arrange everything, taking the strain away from you.
EDITING & FILM RELEASE
Our editing process is where the magic takes place. With our plots points firmly established we will pull together your business story that will engage any audience and ultimately encourage connection with your brand. We will then supply your polished film for whatever viewing platform you require.
VIDEO PRODUCTION FOR BUSINESS OR CHARITABLE ORGANISATIONS
HELPING YOU SHARE YOUR STORY IN A DOCUMENTARY AND CINEMATIC WAY
LATEST FILM PRODUCTIONS
FINLEY’S JOURNEY
CLIMBING THE HILL
AGAINST THE ODDS
THE BRIDGE GUARDIAN
WHY TELLING STORIES IS SO EFFECTIVE
Three Reasons Why Storytelling is So Powerful:
Hi I’m Martin Hill a filmmaker who is based in Somerset but one who travels the length and breadth of Britain making impacting films . I believe that stories are the most powerful form of communication. Stories help to move people emotionally, shift perspectives, and inspire action. And science backs that up.
Story transports us to another world—the world of the story.
There’s this term in the scientific community called narrative transportation. Quite simply, it refers to an experience that we’ve all had, one in which our physical surroundings start to disappear because we’re especially immersed in a story. Studies have shown that the more transported we are by a story, the more likely we are to take on the beliefs and actions you see within that story.
Story is unmatched in its ability to move.
We like to think that we’re logical beings who are in full control of our decisions. But the truth is, we’re far more rationalizing than we are rational. Tons of studies have shown that our behavior is largely influenced by emotion, and then we back those decisions up with logic. A great story that moves your audience emotionally can therefore also really drive their behavior.
Story lets us be a witness.
Story takes us on a journey. It’s what Andrew Stanton of Pixar calls the Unifying Theory of Two Plus Two: “Make the audience put things together. Don’t give them four, give them two plus two.” Rather than giving people the answer and telling them what to think, a story can take us on a journey where you come to your own conclusions. And when the idea is yours, it’s far more trusted.
Storytelling is something I’m incredibly passionate about whether it be by filmmaking or stills photography the storytelling process is exactly the same.